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Bathurst, October 5th, 2018 – The 30th Tree of Hope Campaign was officially launched this morning.  Joannie Benoit, campaign co-chair; Gesner Hudon, campaign vice-president in the Chaleur region; and Gilles Lanteigne, Vitality Health Network CEO, were there for the kickoff. Although out of the country on business, Denis Larocque, the other co-chair, took part in the event by video.

As in past years, the campaign will support five major areas: the Dr. Léon-Richard Oncology Centre, the Mgr. Henri-Cormier Lodge, the satellite units in Northern New Brunswick, cancer research and healthy lifestyles.

“We all know someone who is affected by cancer,” said Denis Larocque, CEO of Major Drilling International Inc., in his taped message. “I can tell you that it warms my heart to see hundreds of volunteers spending impressive amounts of time organizing activities to raise funds for the cause. The slogan of the campaign describes very well how I feel in relation to the cause: We’re stronger together! Together, we can do great things.  And, the Tree of Hope Campaign has shown it well over the years. I am convinced that we will have an exceptional campaign,” added Mr. Larocque.

Singer and musician Joannie Benoit, herself a cancer survivor, is delighted to act as co-chair again this year.

“This is a cause that is so dear to my heart. I have been involved in the campaign for several years. And over the years I have seen the impact that the funds raised can have on cancer care. I find the generosity of the public and the impact of the campaign quite touching. The radiothon will be held on November 30th. Leading up to that day, I will draw on the courage and determination of the patients; the generosity and selflessness of the hundreds of volunteers and donors; as well as the leadership and professionalism of the medical teams.  All this will inspire me to carry out a successful 30th Tree of Hope Campaign.”

Since the event started in 1989, many have worked hard to organize fundraising events. Many have participated in the numerous events held year after year. Many have volunteered at the radiothon. And many have contributed financially to this wonderful cause.

Twenty-six million dollars have been raised since 1989.  But, the needs remain as pressing and donations are as necessary today as they were at the outset.

“One thing is clear for me even after all this time: the Tree of Hope Campaign is as relevant and necessary as it was in its infancy,” said Gesner Hudon, vice-president of the Tree of Hope campaign in the Chaleur region. “We are all affected by cancer, directly or indirectly. That is why I chose to participate in the Tour of Hope and act as a volunteer for the campaign. We can all do our small part.”

“Network foundations represent an important pillar that enables us to ensure that our communities, namely in rural areas, have access to high-level hospital care and services. Our partnership with the Tree of Hope Campaign contributes significantly to the ongoing improvement of our oncology services that benefit the entire population” said Gilles Lanteigne, President and CEO of Vitalité Health Network, who was present for the launch.

Mario Arseneault is the director of Public and Corporate Relations at Sawmills Chaleur. He spoke about the importance of the campaign for his company and its employees. “Every year, our employees and the company donate to the campaign. They want to help those who are suffering from cancer as this disease continues to wreak havoc.”

The 2018 Tree of Hope radiothons will be held on November 30th:

  • on ICI Radio-Canada Première: from 9 am to 7 pm, live from the CCNB in Dieppe. The public is invited to attend.
  • on CBC Radio One: from 6 am to 9 am, live from the CBC studio in Moncton. The public is invited to drop by the studio.
Until then, the public is invited to take part in events organized throughout the province. Please donate generously to the 30th Tree of Hope Campaign. Funds raised here stay here in New Brunswick.

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Contact :


Thérèse Thériault

Tree of Hope Campaign

506 869-2738 or 506 380-3362

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