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MONCTON, NB, November 14th, 2019 – Personalities from all over the province will shave their heads or undergo a significant haircut between now and November 29th, date of the Tree of Hope Radiothon. Participants in the initiative named Shears for Hope Challenge have two goals:

  • To show solidarity to the many patients who suffer hair loss as part of their cancer treatment; and
  • To raise funds for the Tree of Hope campaign.

The principle is quite simple. Anyone who accepts the challenge commits to raising at least $2,500 from his or her contacts or the general public. He or she also agrees to take a ‘before’ and ‘after’ photo or short video. In most cases, a cancer survivor, a patient, or a loved one of a survivor or of a patient will cut the hair.

Check out the Shears for Hope Challenge site between now and November 29th to see participant photos and campaign progress. https://fdnchudgld.akaraisin.com/shearsforhope

The public is invited to follow the Tree of Hope Campaign on Facebook (https://www.facebook.com/Arbredelespoir) or on Twitter (https://twitter.com/Arbrespoir) to find out what is happening with Shears for Hope Challenge. They can also find out what other challenges are being issued and tell us which ones that have met. met. To donate, go to www.arbredelespoir.ca or call 1-800-862-6775.

Radio-Canada's Tree of Hope Radiothon will air live from the CCNB in Dieppe on Friday, November 29th, from 9 am to 7 pm. It will be broadcast across Atlantic Canada. Come one, come all!!

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For additional information or to schedule an interview:

Thérèse Thériault

1-800-862-6775 or (506) 862-4285

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